AI transparency
AI makes us faster. People make the calls.
We use AI because it makes us faster. Not to hand over thinking, judgment or responsibility.
Why we use AI
AI takes repetitive production work off our hands. That leaves more time for analysis, strategy and improving what isn't working. The advantage should benefit the client's business, not just us.
Where AI supports us
Market and competitor research, first drafts of content and copy, design preparation, support in web development, and data analysis and reporting.
What people decide
Strategy and positioning, creative quality, commercial choices and everything that goes out. A person checks what we deliver before it is published or sent.
How we assess quality
We test work against the agreed goal, the facts and the client's brand guidelines. We treat AI output as a draft, not a final product.
Confidential information
We handle client information with care. Which tools we use and which data goes into them is agreed per engagement. We only share confidential information with tools that have been agreed with the client.
No substitute for expertise
AI doesn't replace understanding a business or a good strategy. Nor does it take responsibility for a bad decision.
Responsibility
FOR3 remains responsible for the services we agree with the client, regardless of the tools we use.
We don't mention certifications or security measures that have not demonstrably been implemented.