B2B marketing
B2B marketing that brings enquiries and quotes.
In B2B nobody buys with one click. Buyers compare, request quotes and decide with several people. We build the website, visibility and campaigns that fit that process, and follow every enquiry through to a quote.
What we often hear
- Plenty of traffic or ad spend, but few enquiries that fit.
- Nobody knows which channel actually leads to a contract.
- Enquiries get stuck between website, email, phone and WhatsApp.
- Agencies report clicks; you want to know what gets signed.
How we approach B2B marketing
Understand the buyer first
Who decides, what they search for and which questions must be answered before they request a quote.
Website and visibility as the base
Pages per service, product and industry, found on the terms buyers use.
Measure from enquiry to contract
Every enquiry with source, owner and stage in FOR3 OS, so you steer on quotes and contracts instead of clicks.
You receive
- A website that explains what you deliver, for whom and why you
- SEO and, where useful, Google Ads, LinkedIn or Meta for business buyers
- Enquiry and quote forms with the questions you need
- Reporting from visit to enquiry, quote and contract in FOR3 OS
Recent work
We only publish result figures with measurement in place and written permission from the client.
What we do
- Strategy, execution and measurement from one partner
- Honest advice, also when something isn’t needed
What we don't promise
- A fixed number of leads or a revenue guarantee
- Loose campaigns without measuring what they deliver
More by topic
- Bespoke websites that impress and generate enquiries.Custom design and build
- B2B SEO that brings in enquiries, not just traffic.Found for the questions your clients ask
- Google Ads steered by enquiries, not clicks.Search campaigns run on enquiries
- Enquiries that become clients.Enquiries that become clients
Frequently asked questions
What is the difference between B2B and B2C marketing?
In B2B the process is longer, more people decide and sales run through enquiries and quotes. Marketing therefore has to build trust and follow up enquiries well, not just drive traffic.
Which companies do you work for?
Companies that sell through enquiries and quotes, often technical: construction, installation, industry, metal, energy, transport and interiors.
How do we start?
With the Growth Scan: we map where enquiries leak away now and what to fix first.
We only publish results with measurement in place and written permission from the client.
Request a Growth Scan
Two minutes. We'll get in touch to schedule the scan and confirm what you'll receive.