Service
B2B SEO that brings in enquiries, not just traffic.
B2B SEO means being found for the questions buyers ask long before they contact a supplier. We fix the technical foundations, build pages that answer those questions better than your site does today, and show which search traffic turns into enquiries.
Sound familiar?
- People mostly find you by searching for your company name.
- You paid for SEO once, but never learned what it delivered.
- Key services don't have a page of their own.
- Reports talk about rankings and traffic, not enquiries.
What makes B2B SEO different
B2B buyers search less often, with more specific questions, and usually compare several suppliers with colleagues before getting in touch. That means a few pages that answer the right questions well are worth more than many pages chasing volume. It also means reporting should end at enquiries and proposals, because traffic alone says little about a long sales cycle.
Where we start
With what already works: queries that earn impressions in Search Console, pages that bring in enquiries, and technical issues that hold the whole site back. From there we choose the pages most likely to produce enquiries, and only then look at new topics.
What you get
- Technical audit: speed, indexing, sitemap, redirects and structured data
- Search demand research: what your buyers ask, and which page should answer it
- Service pages and guides written with your subject experts, with a route to enquiry
- Internal linking and site structure
- Search Console and GA4 set up, with enquiries linked to their source in FOR3 OS
- A monthly briefing: what changed, what we did, what comes next
How we work
Baseline
Where you stand: impressions, clicks, pages and enquiries from search.
Priorities
Technical fixes first, then the pages most likely to drive enquiries.
Delivery
Writing and improving pages; you approve what goes live.
Measure and adjust
Search Console data and enquiries per page, reviewed every month.
What drives the cost
Size of the site
How many pages and templates need a technical review.
Competition
How strong the sites are that currently rank for your topics.
Content needs
How many new pages are needed, and who supplies the subject expertise.
Duration
A one-off improvement or ongoing work within the Growth Programme.
What we do
- Explain which searches we target and why
- Report measured and attributed results separately
- Use only techniques search engines allow
What we don't promise
- Rankings or a set amount of traffic
- Link packages or artificial links
- Results by a fixed date
SEO in our work
We only publish result figures with measurement in place and written permission from the client.
Frequently asked questions
How long does SEO take to work?
It varies by market and by site. Technical fixes often show up in Search Console sooner than new content does. We show you what changes each month, without promising a timeline.
Do you do link building?
We don't buy links. We create pages worth linking to and pursue mentions that genuinely fit your business.
Can you work with my current website?
Usually, yes. If the platform holds us back, we'll tell you and advise on what is possible.
How do you report on SEO?
Search Console figures (impressions, clicks, queries) next to the enquiries that arrive from organic search in FOR3 OS. What we measure and what we attribute are reported separately.
Is SEO the same as GEO?
They share the same foundations: clear, factual pages and solid technology. GEO also looks at how AI search tools describe your business; see our GEO page.
What do you need from us?
Access to Search Console and analytics, time from someone who knows the subject, and approval before pages go live.
Request a Growth Scan
Two minutes. We'll get in touch to schedule the scan and confirm what you'll receive.