Service
Google Ads steered by enquiries, not clicks.
Google Ads puts you in front of people searching with intent to buy. We audit or set up your account, manage it on the enquiries it produces, and send each search to a page that matches it. You pay the media budget directly to Google, and the account stays in your name.
Sound familiar?
- Budget goes on clicks, but you can't tell how many enquiries it produces.
- Ads send people to your homepage instead of a relevant page.
- The account was set up once and nobody really looks at it.
- Google reports more conversions than you receive enquiries.
What you get
- Audit of your current account, search terms and tracking
- Keyword and competitor research per service and region
- Campaign structure, ad copy and negative keywords
- Consent-based conversion tracking tied to real enquiries
- Landing pages where existing pages don't match the search
- A monthly briefing: spend, enquiries and what we're changing
How we work
Audit
What happens to budget and tracking today?
Set-up
Campaigns per service and region, each with a clear goal.
Management
Adjusting search terms, bids and copy based on enquiries.
Reporting
Enquiries from Google Ads alongside Google's own figures, with context.
What drives the cost
Media budget
What you pay Google; you decide it and pay it directly.
Number of campaigns
Services, regions and languages managed separately.
Landing pages
Whether existing pages will do or new ones are needed.
Tracking
Whether conversion tracking already works or must be set up first.
What we do
- Campaigns only with working tracking
- Explain what worked and what didn't
- The account in your name; you stay the owner
What we don't promise
- A fixed cost per lead
- A set number of enquiries
- Media spend through our invoices without agreement
Advertising in our work
We only publish result figures with measurement in place and written permission from the client.
Frequently asked questions
How much budget do I need?
That depends on your market, the searches involved and your goal. After the audit we give you a reasoned recommendation; the decision is yours.
Is there a long contract?
Term and notice period are in the proposal before you sign. Because the account is yours, you can always continue without us.
Do you run Shopping or Performance Max?
We focus on search campaigns for businesses that sell through enquiries. Where another campaign type fits better, we explain why before using it.
Can I look over your shoulder?
Yes. The account is in your name and we are given access.
Why do Google's numbers differ from my enquiries?
Google counts conversions using its own model, and visitors without consent aren't tracked. We report Google's figures and the enquiries that actually arrived, separately.
Request a Growth Scan
Two minutes. We'll get in touch to schedule the scan and confirm what you'll receive.