Service
A visual identity that fits where your business is today.
Branding gives your business a recognisable look that matches its position. We start with a short analysis of your market and audience, develop a logo, colours, typography and guidelines, and test them on the places they will be used most: your website, proposals and campaigns.
Signs it's time
- Your business has grown; your look hasn't.
- Every piece of communication looks different.
- Your logo doesn't work small or on screen.
- A merger or new name calls for a new brand.
What you get
- A short brand analysis: position, audience and competitors
- Logo mark and wordmark
- Colour palette and typography
- Brand guidelines for web, documents and social
- Files for print and digital
- Optional logo animation and templates
How we work
Analysis
Where is your brand now, and where should it go?
Directions
Design routes to choose from.
Development
The chosen route worked out in full.
Application
Guidelines and files, ready to use.
What drives the cost
New brand or refresh
An evolution differs from an entirely new brand.
Depth of guidelines
A core set or extensive guidelines with applications.
Applications
Website, print, vehicles or signage; third-party production is separate.
What we do
- Designs you can apply, not just admire
- Files and rights transferred as agreed
What we don't promise
- Trademark registration or legal advice
- Third-party production without an agreed budget
Brand work by FOR3
We only publish result figures with measurement in place and written permission from the client.
Frequently asked questions
Can this run alongside a new website?
Yes, and it's often efficient. The website then becomes the brand's first application.
Rebrand or refresh?
If your name and position still fit, a refresh of logo, colours and type is often enough. A new name, merger or new market usually calls for a full rebrand.
Do you do naming?
As part of a brand project we can contribute. We don't provide legal clearance of names.
How is this different from brand strategy?
Visual identity is how your brand looks. Brand strategy is what it stands for; see Strategy and research for that.
Discuss your project
Tell us briefly about your project. We'll reply with questions or a proposal for a call.