Ongoing
The Growth Programme.
Companies that look at outsourcing their marketing usually want three things: expertise they don't have in-house, continuity, and someone who takes the initiative. The Growth Programme delivers that as a partnership with a defined scope: each month we improve what delivers most across website, search, campaigns and follow-up; each quarter we decide together whether to continue, adjust or expand.
Is this outsourced marketing?
Partly. Like outsourced marketing, you get strategy and execution from outside, without hiring. The difference is how we work: we set the direction with you and take the initiative, rather than waiting for briefs; the scope and monthly capacity are written down; and the website and measurement are part of it, not a separate supplier. Your accounts, data and domain stay in your name.
What it doesn't replace
Your own knowledge of clients and market, decisions on budget and priorities, and the follow-up of enquiries by your team. Social content and photo or video for events can be part of the programme within the agreed scope. Ongoing community management and PR are not part of the standard programme; if they matter for you, we say so up front.
The rhythm
Month
Improvements within the agreed scope and capacity.
Monthly report
In FOR3 OS: visits, enquiries, proposals, contracts, with explanation.
Quarter
Review: continue, adjust or expand.
Within the programme
- A priority plan, reviewed every quarter
- Website: maintenance and improvements
- Search: SEO and GEO
- Campaigns within scope (ad spend separate)
- Conversion and follow-up
- Reporting in FOR3 OS, measured and attributed kept apart
What drives the cost
Scope
Which channels and how much work per month.
Starting point
Whether website and measurement are in order.
Content
How much new copy, imagery and pages are needed.
Media
Paid directly to the platforms, outside the fee.
What we do
- Transparency on what happened and what it delivered
- Priorities you approve
What we don't promise
- Unlimited work
- Guaranteed growth
Frequently asked questions
How long am I committed?
Term and notice period are in the proposal, before you sign.
Can it work alongside my in-house marketer?
Yes. We agree who does what; often we take website, search and measurement, and your marketer owns content and contacts.
How do I start?
Usually with a Growth Scan or a website project, so the programme starts from a baseline.
What does outsourcing marketing cost?
Our guide on the cost of outsourcing marketing explains the pricing models and what to compare. Our own fee is in the proposal.
Tell us what you want to achieve
We reply with an honest first assessment. If we're not the right fit, we'll say so.
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Agency, in-house or freelancer?
Read more →Maintenance and hosting
Hosting, updates, security and backups
Read more →Strategy and research
Market, customers and direction
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