Service
Content that shows what your business knows.
Content marketing means publishing material that answers your clients' questions and shows your expertise: website copy, articles, case write-ups, photography and video. We plan it around what clients search for and ask in sales conversations, produce it with your experts, and link it to the pages and campaigns where it should bring in enquiries.
Sound familiar?
- Your expertise is in people's heads, not on the website.
- Content gets made ad hoc, without a plan.
- Articles get published but nobody knows what they deliver.
- Imagery and copy don't look or sound like your business.
Components
Plan
Topics from search demand and sales questions, in a realistic rhythm.
Copy
Service pages, articles and case write-ups, written with your experts.
Imagery
Photography and video of your people and work.
You receive
- A content plan based on search demand and client questions
- Website copy and articles, approved by you before publication
- Case write-ups of your work, with the client's permission
- Photography and video planned around their use
- Internal links from content to the pages that bring in enquiries
- Reporting on which content leads to visits and enquiries
What drives the cost
Volume and rhythm
How much content, how often.
Format
Copy only, or photography and video too.
Expert time
How much input your team can give.
Content and imagery by FOR3
We only publish result figures with measurement in place and written permission from the client.
How we work together
As a fixed-scope project or within the Growth Programme. Logo and visual identity are covered by our branding service. Third-party production (such as print) is agreed separately in advance.
Frequently asked questions
Do you use AI to write content?
AI can help with research and drafts. A person writes, checks and approves everything that is published, with your expertise as the source.
Do you also design logos and identities?
Yes, through our branding and visual identity service.
Will content help my SEO?
Content that answers real questions well supports SEO and GEO. We don't promise rankings.
Discuss your project
Tell us briefly about your project. We'll reply with questions or a proposal for a call.