Concept project · Industry and machine building
Kinetra Automation
A technical, data-first website that lets production managers choose a palletising cell before they ever call sales.
Concept · fictional company
The commercial question
End-of-line automation suppliers rarely publish specs and almost never let visitors check fit themselves: every route ends in 'contact us'. Production managers under pressure from labour shortages and faster lines want to know early which cell fits their rate, floor and hygiene zone. The site has to turn that need into a well-prepared line assessment.
Who it is for
Production managers, operations directors and engineering leads at food and dairy producers; the operations director signs off, engineering checks the fit.
Desktop and mobile
Design choices
- Light, precise industrial look: white and light grey with industrial navy bands and small orange accents, set in IBM Plex Sans
- Classic top navigation with one primary call to action; full-screen menu on mobile
- Large production-hall and robot photography, consistent photo card grids
- Clean spec tables with tabular figures and own top-view SVG drawings with dimensions for every cell
From first visit to enquiry
What we built and what works
Pages: Home · Cells · KP-40 Duo · Cell selector · Applications · Demonstration project · Service & lifecycle · Line assessment
- Working selector with live check, recommendation, comparison table and edit step
- Four demo PDF datasheets
- Application filters with count and empty state
- Assessment form with validation, local file reading and a demo summary
- Keyboard-accessible navigation and reduced-motion support
What the design is meant to do
Designed to shorten the route from first visit to a well-prepared line assessment. The company, specs and projects are fictional; no results are claimed.
Concept project by FOR3. The company, people, projects and figures are fictional, and no results are claimed. Forms on the concept site are demonstrations: nothing is sent or stored.
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