Questions
Questions and answers.
The questions business owners ask most often about websites, search visibility, AI and advertising. Every answer starts short and then goes deeper.
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Costs
- How much does SEO cost?SEO costs depend on four things: the size and technical state of your website, the competition for your search terms, how much new content is needed and whether the work is one-off or ongoing.
- How much does a website cost per year?After launch, a website's yearly costs consist of six items: the domain name, hosting, licences (such as plugins or a CMS subscription), maintenance and updates, security and backups, and further development.
- How much does Google Ads cost?With Google Ads you set your own budget.
Getting found on Google
- What is SEO?SEO stands for search engine optimisation.
- How do I rank higher on Google?You rank higher on Google by creating a page per service that answers the search query better than the pages currently at the top, by getting the technical basics right and by being visibly trustworthy, with a complete Google Business Profile and links from relevant websites.
- Why is my website not showing up on Google?It is usually one of six causes: the site has not been indexed yet, a setting blocks Google (such as 'noindex' or robots.txt), there is no dedicated page for what you want to be found for, the content is too thin, the domain is still young, or you are searching for a term with much stronger competitors.
- Which keywords is my website found for?You can see this for free in Google Search Console, under Performance and then Search results.
AI and GEO
- What is the difference between SEO and GEO?SEO targets a place in Google's search results; GEO (generative engine optimisation) targets being mentioned or cited in the answers of AI services such as ChatGPT, Perplexity, Gemini and Google's AI Overviews.
- How do I get my business mentioned by ChatGPT?ChatGPT and other AI services mention businesses they recognise as reliable, relevant sources.
More customers
- What is a landing page?A landing page is a web page with one goal, such as a quote request, that visitors reach from an ad, email or search.
- How do I get more customers for my business?You get more customers by improving five things together: being found by people who need your service, convincing them on your website, making it easy to get in touch, following up enquiries quickly and well, and measuring which source leads to sales.
In more depth in our guides
Website cost
What a website costs, and why
Read more →Marketing outsourcing cost
How agencies charge for marketing
Read more →What is GEO?
GEO explained without the hype
Read more →Redesign and SEO
Checklist for a safe migration
Read more →Tracking enquiries in GA4
Tracking form enquiries properly
Read more →Agency or in-house
Agency, in-house or freelancer?
Read more →Is your question missing?
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